Choosing a Vertical

Getting to know Mobstra and its offers starts with the catalog. The current list of verticals is always available in this section of the platform. Using filters such as volume, CR, and labels like "top" and "hot," you can determine the most suitable vertical for yourself.

Verticals can be divided into "white" and "grey" categories.

We classify the following as white verticals: horoscopes, IQ tests, surname mystery, tarot, and depression tests.

We classify the following as grey verticals: date of death, finances, and adult content.

The distinction between white and grey verticals is important as it can significantly affect the ease of launch, the need for cloaking, and the trust level of the account required.

It’s also important to consider the specifics of your traffic source, as this is a key factor in choosing a vertical, and our experience will be your primary guide here.

• Facebook – a source with an older average audience, where verticals like horoscopes, date of death, and to a lesser extent IQ tests and finances, can convert well.

• Google – a universal source where traffic for all verticals can be found, but to avoid bans and achieve good conversions, horoscopes and IQ tests work best.

• TikTok (Snapchat, X) – a source with a younger audience, where various tests, such as IQ tests, surname mystery, and depression tests, convert very well.

• Push – a source with very cheap traffic, which can convert well for adult and finance verticals, as it launches without issues and is often shown on relevant placements.

Additionally, we do not restrict launching any vertical from any source as long as it complies with our rules. For the most up-to-date information or to discuss any questions, please contact your manager.