What is mVas?

MVAS (Mobile Value-Added Services) are mobile content services offered to users by mobile operators and direct advertisers, such as Mobstra. These services provide various types of content outside the scope of traditional communication services, like mobile games, videos, music, entertainment, and informational services. Users pay for these services through their mobile accounts, which makes the purchase process convenient and quick.

mVas on Mobstra

The mVas products on Mobstra are presented across several key verticals that deliver personalized content to users. These key verticals include:

Horoscopes - personalized astrological predictions.

IQ Tests - intelligence assessment quizzes.

Date of Death - predictions about the alleged date of death.

Past Life Mystery - an opportunity for users to discover who they may have been in their previous lives.

Surname Mystery - analysis of the origin and meaning of a user's surname.

Every time users want new content, they purchase it again without the need for a subscription, which makes the process quick and simple.

How does it work?

Mobstra uses several flows to deliver services:

Click2SMS: Users order content via SMS, and a fee for each purchase is deducted from their mobile account. This model is popular due to its simplicity and affordability. It allows users to access services hassle-free, whenever they need them.

IVR (Interactive Voice Response): IVR is another option Mobstra offers. It allows users to interact with voice services via phone calls. During these calls, users listen to and engage with audio content. Webmasters are paid based on the Pay-Per-Minute model, with earnings tied to the duration of the call. IVR is particularly popular among users who prefer voice-based content and interactive audio experiences.

MVAS Market Size

The global MVAS market continues to grow rapidly, with projections indicating it could reach $1.3 trillion by 2026. Entertainment and information services, particularly digital content, are showing significant growth. Mobile operators, especially in Europe, are actively developing value-added services, and mVas are becoming an integral part of their revenues.

MVAS Users

Currently, the number of mobile service users exceeds 6.8 billion worldwide. In Europe, mVAS are actively used in countries such as:

• Germany

• France

• UK

• Spain

• Italy

These countries are leaders in the number of MVAS users thanks to widespread smartphone use and the growth of advanced mobile networks like 4G and 5G.

mVAS plays a crucial role in the development of mobile ecosystems by offering users a wide range of content, whether through SMS or IVR voice services. This model enables effective traffic monetization by providing users with convenient access to the services they need.