What is Click2Call?

Click2Call in the mVAS (Mobile Value-Added Services) format is a model that allows users to instantly call a premium number and receive valuable content. In Mobstra, the most popular content is horoscopes. The distinctive feature is that the calls do not involve recorded content, but instead use AI to interact with the user. The artificial intelligence asks questions that the user answers, and then the AI selects and provides personalized content.

How does it work?

The user clicks the "Call" button on the landing page and is connected to the call. In most countries, there is an intro provided before the start of the paid call, after which, if the user agrees, the call begins with themed content. The user pays for each minute of the call, during which the AI selects and vocalizes personalized content.

Payouts for Webmasters

Webmasters are paid based on the duration of the calls. Payments depend on the length of the call — the longer the conversation, the higher the earnings. Due to the interactive format, the average call duration on Mobstra is 6–7 minutes, but there are cases where users stay on the line for 30–40 minutes.

Why is this a great flow for webmasters?

Click2Call with pay-per-minute is a high-revenue flow, especially when working with mobile traffic. The longer the user stays on the call, the more profit. The interactive engagement with AI makes the format attractive to users, which significantly increases the average call duration.