What is Click2SMS?
Mobstra Help
Last Update 18 days ago
Click2SMS in the context of MVAS (Mobile Value-Added Services) is a flow where the user gains access to paid content or services via a one-time SMS payment. Unlike subscriptions, this is a one-time transaction where the user pays for specific content or a service and instantly gains access to the information. Popular verticals using Click2SMS include:
Horoscopes
IQ Tests
Past Life Mysteries
Surname History
Adult Content
How does it work?
The user sees an advertisement on a website or mobile app offering access to content. After clicking on the link or banner, the user is redirected to a page with instructions for sending an SMS. By sending an SMS with a special code to the provided number, the user makes a payment, and then receives a response message with the content or access to the service.
Payouts for Webmasters
Webmasters receive a fixed payout for each successful SMS transaction. Unlike subscription models, where payouts are split into several stages, in Click2SMS the payout is made for each completed payment. Payouts vary depending on the region, type of content, and the advertiser's terms, but they are generally fixed and can range from 0.5 to 2 euros per successful SMS.
Why is this a great flow for webmasters?
Click2SMS offers webmasters a simple and high-conversion flow, as users prefer one-time payments without subscriptions. This format is ideal for verticals with entertainment and informational content, such as horoscopes, adult content, IQ tests, and others. The key advantage is the low entry threshold for users and their high willingness to pay for instant access to unique information.
The lack of long-term subscriptions also reduces the risk of cancellations and refunds, making this flow a stable source of income for webmasters in traffic arbitrage.
How does Click2Call differ from Click2SMS?
Click2SMS is the simplest flow to start with MVAS offers because the CR (Conversion Rate) in Click2SMS is 2-3 times higher than in Click2Call. This is due to the simpler interaction mechanism and the absence of an intro before accessing content, which lowers the barrier for users.